Real estate agents spend much of their time nurturing relationships with clients and potential clients. The strength of these relationships depend on understanding client needs but also understanding the market, researching availability and understanding how to make a persuasive pitch. Customer management is embedded throughout this process. The Real Estate CRM benefits make this process simpler by “baking” customer management into digital processes. Here’s how.
1. Portals and Desktops
A surge in technology use, especially among members of younger demographics, has led to the adoption of technology throughout every aspect of a real estate agency’s workflow. Tech-savvy agents are accustomed to finding all of the information they need through one program. CRM software provides agents and clients with personalized portals and virtual desktops that provide one-click access to information, from credit ratings to document checklists to market updates. Additionally, integrated customer management system helps agents keep interactions tenant-centric.
2. Encryption and Security
Single platform real estate CRM packages allow for the secure transfer of information between parties. Whether an agent is awaiting banking information, employer verification or other private data, both agents and clients can be confident that data is secure and available only to those who need it. Developing a workflow protocol that ensures secure transmission of sensitive information can be done using an established CRM tool that is available to all employees.
3. Regulations and Compliance
Since most organizations do not have to navigate the regulatory requirements intrinsic to the real estate industry, real estate CRM has been slow to develop. New software development have resulted in products that meet the complex needs of real estate professionals. Packages that include multiple listing services, or virtual tours and marketing software or community association management and brokerage management are integrated with customer relationship management tools that assist in sending out automated alerts, following up on leads and creating reports. All of this keeps agents in touch with customer needs, market shifts and required reports and compliance measures.
4. Mobility and Independence
CRM real estate software has mobile capabilities that retain desktop security features. Agents and consumers that prefer communicating via mobile are able to complete transactions and check statuses while on the go. Independent consumers enjoy self-service options while agents are able to improve their efficiency and maintain their productivity off-site.
Embedding customer management software throughout the processes of home buying, renting, leasing and commercial sales has eased agent and consumer pain points by ensuring that new information is readily available to all stakeholders in real-time. Speeding up the sales and rental process helps real estate agencies stay competitive with consumers and in attracting and keeping talent.